Our Solution at a glance
Graphic design of corporate assets such as PPT docs and marketing collateral.
NuxtJS™ website for a beautiful, high performing browsing experience.
Craft CMS™ for ultimate website autonomy.
Challenging the convention
The brand identity task began with a collaborative workshop with the client. Our approach was to push boundaries by testing slightly more avant-garde routes first, designed to trigger strong opinions at The Writer. This approach helped us to gain honest feedback and those gut reaction feelings we needed to steer our path towards an even more successful endpoint.
Fine tuning the magic
Iteration and refinement further honed our ideas, with exciting and unique potential routes for The Writer.
Reeling in the winning route
The final route that the stakeholders at The Writer chose was a unanimous decision. With a strong typographic premise, unique use of texture, and dynamic application of illustration, it was the perfect expression of a brand who's storied history and reputation for excellence has made it one of the most enduring agencies of its time.
Outstanding service from Todd at Function & Form. He delivered a new visual identity, website and brand collaterals on time and on budget. I recommend their services.Antoine Loux – Digital Transformation Director at The Writer™
Armed with the new brand, we turned our attention to the website
A dynamic content hub, entitled 'Our Thoughts', packed with articles, podcasts, whitepapers and other media, offered a curated outlet for their musings, insights and updates.
Articles were given a consistent look, while pulling more focus towards their writing, by making all imagery black and white throughout the site. This also meant that the stock imagery often used by The Writer felt fresh, unique and not easily recognisable as stock.
The Writer's Whitepapers were gated behind Salesforce™ Integrated form providing valuable leads to follow up on.
Writing tools were a major feature, bringing in huge amounts of organic traffic. This area is dedicated to an ever-growing toolkit of assets including a readability checker and style guide, designed to help other writers improve their skills.
The results in numbers
10k
Increase in sales per month via the contact form alone
50%
Drop in bounce rate
260%
Increase in time-on-page
50%
Increase in new leads generated via the website
Creative direction to keep the brand fresh
On-going marketing collateral is provided to The Writer, within our retainer package. This helps them drive growth and ensures brand cohesion across all their customer-facing efforts.
