Solution at a glance
Product UI kit used by MTDatas entire Suite of products
Telephone operator Desktop Application used by Taxi fleet call centres worldwide
Trucking Fleet Management operator Application used by Fleets worldwide
Revamping the worlds most trusted Taxi fleet App
Taxi Driver App
The first product we redesigned was their in-vehicle tablet and mobile app for drivers. Used by taxi drivers globally, it was crucial we delivered a slick, user-friendly app that enhanced efficiency.
More than just colour
A safe and easy to use in-vehicle experience was imperative. So we designed MTData's new interfaces in a dark colour palette to prevent glare while driving. Primary tones were also selected as they evoke a feeling of trust and approachability.
Bespoke Icons
We used simple iconography in a larger size to foster a feeling of friendliness and to ensure users who are less technically savvy weren't intimidated by the changes.
I trust their creativeness and value their strategies. Very professional and responsive... I look forward to working on many more projects with them.Linda Foschini – Marketing Director at MTData™
Accessibility
Large tappable buttons were used in popup modules to ensure drivers can comfortably, and safely, respond to messages and job requests as efficiently as possible.
Call centre ops that reduces training time
Tel Ops Evolution
We make sure we put the research in whenever we're making changes to a site. In this case, we learnt that there was a high turnover of taxi call centre operators using the platform, and as a result training operators on the new interfaces would be uneconomical. But rather than ignore the issue, we came up with a targeted response. By making sure each section of the booking protocol was compartmentalised into modules and clearly labelled, it allows for more complex features to be collapsible or contextualised so that they're never distracting.
Contextualised modules
Expanding data and functionality means that the UI is incredibly intuitive and fast to use, while ensuring advanced features are still easily accessible.
Intuitive learning
Call centres are known for having high staff turnover. So we knew we wanted to create an operating system that was simple and straightforward to use, with an interface that could be understood with minimal or no training, thus saving on time and money.
Rearrangeable components
To ensure the system could be used for as many products as possible, we provided multiple modules which are flexible and can be added to any configuration.
Following great success, we overhauled their entire suite
Product UI Kit
After launching the first few products, we developed a complete MTData app UI kit using the data we had collected. This can then be used for all future apps to enforce consistency and speed up the process of developing new MVPs.
