Solution at a glance
Craft CMS™ API driven content hosting for product and workers
Bespoke illustration for icons and logo visual
QR code labels for garments, linked to each product timeline
Responsible and socially conscious
The new brand was intentionally designed to separate from Continental Clothing, preventing the project from feeling like a marketing ploy. Made Fair isn't a charitable initiative, but we wanted its responsible, socially conscious ethos to anchor the content and create a feeling of trust with each consumer.
The people behind the clothing
Honest, unaltered photography ensures the depictions of the workers are genuine. So we helped direct a photoshoot of all the staff, carried out by a local photographer in Bangladesh.
The story behind the T-Shirt
On-the-go experience took precedence since we were confident the majority would be on a mobile device. So small screens taking priority, we gracefully scaled up to desktop-sized screens.
A QR code on every label takes the consumer to a unique experience on the site. As these clothes are wholesale, these labels do not conflict with the reseller's brand which they'll likely attach to the garments themselves.
Try it out yourself by scanning the QR code with your smartphone.
