Banneya London

Fine jewellery, your way

The brief

We love businesses that innovate, so we were honoured when fine jewellers Banneya London approached us to create a uniquely interactive online experience for their clients. Banneya tasked us to bring life to their ethos of ‘fine jewellery, your way,’ encouraging and supporting clients to customise pieces to reflect their own story.

To accomplish this, we put customisation at the very heart of the website, making sure it worked brilliantly for mobile users and creating an experience that is rich and rewarding.  

Banneya’s jewellery is high-end, so it was important to reflect both its quality and exclusivity. One of the ways we did this was to include in-depth profiles of Banneya’s designers; bringing their designs to life by highlighting their international reputations. The profiles not only gave the designers credibility and raised their status, they also served to give customers confidence in the collaborative process and the designers’ ability to create truly individual and meaningful pieces of bespoke jewellery.

The Result

The customiser is designed to feel self-contained as an experience. Which is why it is revealed like an overlay, minimising distraction and enabling a full screen experience.

Browse via product listing or choose within the customiser

So that we could take users directly to the customiser from a single call to action, we needed the ability to select a product within the experience. But we also required a more standardised product listing page so that users could browse the extensive collection. To make these feel separate, products in the customiser always display isolated on a white background, but in the listing pages they display on a grey background.

The three-step process is regularly reiterated throughout the site so that users are always aware that products are made-to-order and customisable.

Mobile first customiser

Because users are likely to browse on their phones, we made sure that no sacrifices were made on smaller screens. To do this, we broke down the customisation steps and added next/​previous’ buttons to navigate. On larger screens, each step is simply stacked vertically to the right of the product preview.

Animation was introduced wherever possible, making the experience feel dynamic and fresh.

So why not browse the site for yourself and maybe even customise your own piece of fine jewellery from Banneya London.