Bud

A new relationship with money.

The brief

Part fintech app store, part financial marketplace, part search engine, Bud is the gateway to a more personal, flexible and unified internet banking experience.

Having successfully partnered with HSBC, Wealthify, Revolut, PensionBee, Amex and many other financial providers, demand was not their problem; finding talented employees was.

To change this, Bud turned to Function & Form to design and build a website that promotes their refreshingly unique working environment to potential job seekers. Bud is no ordinary fintech; our design solution made sure their motive – to change the way banking works by giving control to the user – was always at the fore.

The Result

Bud is a unified layer which merges all other financial technologies together, creating a seamless, open banking experience for everyone. So naturally, 'layers' became a key part of a re-directed brand that we helped introduce.

As always, it was really important that the site retained all of its qualities on all devices. So rather than stacking content mindlessly on a mobile screen size, we had to think imaginatively.

Unlike any other fintech

To compete with modern bank startups, major banks like HSBC are looking to change. And they are turning to Bud to do so. With huge backing already in place, Buds main goal is to source enough talent to expand fast enough to match demand. We made sure that potential candidates were sure to see Bud as a vibrant, fun and charismatic place to work.

The careers page was packed with personality. Not only that, we included an interactive map to demonstrate how great their office location is promoting staff picked bars, cafes and other local amenities.